Small Business University 107: Small Business Marketing
Presented by Miguel Lopez, Executive Director - Lone Star College Small Business Development Center
Marketing is one of the most important things you do in your business. How, when, and where to market and especially whom you will target are all things you and your employees need to figure out. In this class we will help you understand important considerations for your marketing approach including what makes your product/service unique, the difference between benefits and features and how to determine what is important to your customer. In addition, you will discover how to create a simple and practical marketing strategy based on tips and tools proven to work.